GST
The CBIC has issued a circular clarifying that an advertising company engaged in the primary supply of advertising services, including the resale of media space, to a foreign client on a principal-to-principal basis does not qualify as an “intermediary” under Section 2(13) of the IGST Act. Additionally, in such cases, the recipient of the advertising services is the foreign client.
Circular No. 230/24/2024-GST dated 10.09.2024
