Customs
Expenses incurred on advertisement & promotion of imported goods not to be added to transaction value: CESTAT:-
Importer’s agreement with foreign supplier to promote sales of imported products, with discretion to foreign supplier to cancel agreement if importer had not spent amount indicated in agreement, did not mean that there was enforceable right; hence, importer’s expenditure on advertisement, marketing and promotion of imported products could not be added to assessable value of imported goods.
(In The CSTAT, Principal bench, New Delhi in Reliance Brands Luxury Fashion Pvt Ltd Vs Principle Commissioner of Customs)
